Hey Janine! Love your site. Passed it along to my girlfriend, she is excited!
As the performance marketing agency behind Bonobos, Canada Goose and Amor Vert, we love connecting with our retailers and talking about what's going on the industry. Thought I'd share a tidbit...
The big trend we’ve noticed is around metrics. Measuring offline sales activity and connecting that activity to revenue can be done today. Whereas five years ago, it was nearly impossible to measure.
One example that comes to mind was tying Google AdWords bidding to local weather. Made tons of sales for our outdoor apparel client. Something to think about for your products too!
We wrong a helpful case study based blog post about this very issue of the digital marketing landscape affecting retail fashion. Thought you would enjoy it.
Hope that helps! Keep up the great work.